So a new promotional capsule collection for children’s wear has been delivered into store and its all muppet based, with a free muppet character hat. Which I have to admit are pretty fetching and I want one myself! Miss Piggy would suit me to a tee!
The Miss Piggy 4 Kermit top was my fav, it is so cute, and with the two characters being ones of high profile I think it will be a top seller. It is a girls tshirt and girls will love it because of the pink heart, the boy girl crush element.
Due to it being a small collection of product, it was merchandised onto a table and one rail. No wall fixture. Having the product on a table allowed it to be at a low height, this way children could see the product and want it more because of it being puppets from a famous television programme. The mannequins were simply dressed with one of the tops and a pair of jeans for the boy and a denim skirt for the girl. It was a pretty straight forward instillation, the key thing was to show the graphics on the tee’s and have the sign in a prime visible location.
robyngeorgina 